Whether we are the sender or the receiver, all messages are filtered through our Thinking Preferences. The same applies to those with whom we interact. Our Thinking Preferences have an impact on all of our everyday behaviours: how we communicate, learn, manage and work.

After an extensive statistical study of the behaviour of several thousand people, Ned Herrmann developed a framework that represents an easy to understand map of the different ways people think. This map is used to develop a Thinking Preference profile, the HBDI® (Herrmann Brain Dominance Instrument). Herrmann’s framework and HBDI® are built on a metaphoric representation of the brain, which identifies four quadrants, A, B, C and D. All four quadrants, taken together, form what Herrmann called the “Whole Brain Model®“.

Based on a validated questionnaire containing 120 questions (translated into 21 languages), the HBDI® provides individuals, teams and the whole organization a clear picture of their preferred methods for processing information. Our suite of assessments measuring Thinking Preferences, provides an inventory of cognitive styles.

The HBDI® Thinking Preference profile allows individuals to:

  • Identify the nature of the activities and tasks with which they feel most at ease, and the areas that present more of a challenge to them,
  • Formulate and transmit messages more effectively,
  • Understand and decode the messages sent to them,
  • Gain control over the elements forming their working environment.

The HBDI® Thinking Preference profile

To discover your thinking style preferences:


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