The
Whole Brain Business Book
Good-bye, left brain/right brain!
Farewell to simplistic concepts and superficial solutions!
 In the hot arena of mind research and its applications
in business, the new benchmark is Ned Herrmann's Whole Brain
Technology. It delivers what it promises!
In
his most recent book, Herrmann himself shows how to apply
his famous four-quadrant paradigm for maximum productivity
and creativity at work. It is the first book to apply whole
brain thinking directly to business.
The culmination of decades of research, this guide is as
well-balanced as the model of the brain it describes. It
is visionary and creative, logical and organized, with conclusions
drawn from a database of over 100,000. You and your organization
will use it to:
-
Learn
about yourself and your company
-
Break
out of the "box" created
by over-reliance on one or two styles of thinking
-
Optimize
your leadership and followership styles
-
Create
and manage Whole Brain teams
-
Inject
creativity into every area of business
If
the administrators in your company are stifling the
new ideas put forth
by the communicators
and visionaries, or
if you have shifted too
much power from the marketers to the budget cutters
and
are now
paying the price, it's time
to get back in balance!
Ned
Herrmann will show you how to harness the power
of all
four thinking
styles, with exercises
and examples citing leading-edge
companies. It's smart business! And it's
fun!
You
can order The
Whole Brain Business Book through our
order form.
 Unlock
your creativity with
The Creative Brain
Ned's Personal
Invitation:
Many people have been able to reach my work through
workshops or presentations. Now, information about
my life's work is available in a book, which I've called
The Creative Brain. The book not only documents my
exploration into the source of creativity, it is also
full of personal anecdotes that enrich and present
the material in a myriad of ways. I use photos, illustrations,
graphs, tables, and both verbal and visual metaphors
to present my work. In fact, my life experience will
give you a sense of how creativity can evolve in a
person and help you see the creative process at work
in all its stages. This book, in its design, organization,
and format, echoes the whole-brain model I have developed.
In
The Creative Brain, now in paperback, Ned Herrmann
tells the story of his life's work: learning and teaching
about the brain and its influence on many aspects
of our lives. These include:
-
Creativity
-
Communication
-
Relationships
-
Productivity
-
Competence
-
Education
-
Management
Style
-
Self-understanding
Written
in a user-friendly tone and liberally illustrated,
The Creative Brain traces
the scientific and historical roots of
Ned's time-proven approach to
developing our untapped
creative resources.
Ned's examination of the psychology and physiology of
the brain led him to develop a 4 quadrant model of thinking
styles that are metaphorically attributed to 4 regions
of the brain. These four quadrants (A, B, C, D) may be
characterized as: A-logical, B-organized, C-interpersonal,
and D-imaginative. Creativity, Ned discovered, is a process
involving all 4 quadrants. Ned explains why all 4
quadrants are important and teaches readers how to access
their own full creative potential, both at home and at
work.
Through workshops, hundreds of thousands of people from
a variety of professional backgrounds have benefited from
the valuable insights gained through Ned's innovative and
practical approach. Now these insights are even available to
a wider audience. The Creative Brain offers each reader:
-
A
rich array of options for increasing personal productivity
-
A
straightforward explanation of Ned's theory
-
Insights
into how brain dominance affects behavior
-
Practical
guidelines for developing a whole brain approach
to life
You
can order The Creative Brain through
our order form. |
